The Club commissioned a new crest to replace the round badge that had existed since 1974. The new club crest was based on elements from the original "Arms of the City of Manchester", the crest which is still used by Manchester City PLC today and worn on the team shirt for all Wembley occasions. It retains the original shield set against an eagle taken from the Badge of the City of Manchester, dating from 1957, also originally found on the City of Manchester Crest, on the ribbon flowing from the knight's helmet. Below the shield is the new club motto "Superbia In Proelio", a Latin phrase translating to "Pride in Battle". The three stars above the eagle constitute a design element that relate a more continental feel to the design.

The City Coat of Arms is the crest the club wears on all Wembley occasions. The shield base is red with three gold bands diagonally across to the right hand side representing the three rivers of Manchester: The Medlock, The Irwell and The Irk. The top segment shows a ship in full sail, a reference to the city's trading base and to the Manchester Ship Canal. On a multicoloured wreath is a terrestrial globe, which symbols Manchester's world trade. The bee in heraldic terms represents efficient industry, and to this day the bee is often used as a shorthand emblem of Manchester. The white heraldic antelope with its chain represents the engineering industries. The lion’s crown is a castle, a reference to the ancient Roman fort of Castlefield and the red roses they each wear on their shoulders are references to Lancashire. Below is a latin motto: "Concilio et Labore" - which can be translated to "By counsel and hard work".

Another short lived adventure with Le Coq Sportif, the second in a decade. And now a completely new sponsor (Etihad Airways) and the return of an old familiar face as kit manufacturer (Umbro). Umbro is back for the first time since the mid nineties. And the new kits do look promising. The first kit is ultra traditional with a white round neck, the eagle crest to the left and the Umbro-logo to the right. The new sponsors name "Etihad" is splashed over the front centre.